Nescafe

On June 6, 1991, Jorge Luis Morejon played the lead of a Nescafe Ice-Coffee French Commercial to be aired in France. The all French crew was directed by Stephane Clavier and the commercial was filmed on the alley that used to be behind Lincoln Rd, between Washington and Pennsylvania Avenues, in Old South Beach, Miami Beach. The casting Agency that held the auditions was Unique Casting and the casting agent was Ed Arenas. The agency in charge of the American talent was The Susan Feldott & Company of Hollywood, 1101 Scarlet Oak Street, Hollywood, Florida, 33019.

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According Jorge's recollection, "the commercial used the alley, at the time dirty and full a graffiti, as a set to host a group of very fashionably dressed gang-members wannabes. I was dressed with a dark blue shirt with small white pokadots, black semi-tight pants and pointing dress shoes. The rest of the cast looked equally sharp. We were supposed to just hang out behind the alley. An actor was brought expressly from France, he was thin, short and pale in clear contrast with us, who were built. The costume lady complained about Americans having big chests making it difficult for her to find the right shirts to dress them. The make-up artist, referring to the crew exclaimed, -this French men are wimps.

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The imported French actor was dressed in a business suit and carried with him a briefcase. As he approached our hideout, I came out to the alley and faced him, with a very serious face, looking straight into his eyes. The others followed. He would open the briefcase to bring out a Nescafe Ice-coffee Shaker that he would begin to shake uncontrollably, along with his whole body, mouth and jaws, as if afraid of me, us. It was very hard for me to keep a straight face. Then, he would give the shaker to me as if paying his way out as he would continue walking, fast-pace, and seemingly scared to death. After he was gone, the whole gang would star laughing."

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On an email dated January 14th, 2008, in response to an e-mail sent by Jorge Luis Morejon requesting information about the Nescafe commercial, Susan Feldott wrote:

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“Yes!! I remember the spot and you. My brother Steve, 1AD enjoyed working with you too, and we would request you on other spots for the castings … It was done with a company in France, 1/33 Productions. I may have had a tape and gave a copy to "Unique Casting", too many years ago. 1/33 is a great company; don't know if they are still in business."

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No pictures or videos remained of this commercial, but we are trying our best to have access to them.

Resources
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